TECNOLOGIA
Guerras do streaming impelem a despesa em conteúdo
September 18, 2024 - A companhia que viria a ser a Netflix foi fundada em 1997 por Reed Hastings e Marc Randolph como serviço de aluguer de DVD por correio. Cimentou a sua posição como o mais rentável serviço de streaming de vídeo do mundo.
Initially, with less than 1,000 titles, Netflix allowed customers to rent DVDs online and have them delivered to their homes.
In 2007, Netflix introduced its streaming service, allowing customers to watch movies and TV shows instantly on their digital devices (e.g. mobile phones, laptops, and tablets).
This shift in its business model led to Netflix producing its own original content and expanding its services internationally in 2013, making its content now available in more than 190 countries.
With original series like “Stranger Things,” “The Crown,” and “Narcos,” Netflix established itself as a leader among traditional entertainment companies
The launch of Disney+ in November 2019 ignited “streaming wars.” Since then, Disney+ has spent an eye-popping $466.49 billion building family-friendly content, including classics like “The Lion King,” “Aladdin,” and “Frozen,” plus Marvel and Star Wars franchises.
Netflix estimates that in September 2024, it will have an industry-leading 280 million global paid subscribers.
Netflix closed the second quarter of 2024 with $9.6 billion in revenue and $2.15 billion in net income, resulting in a 22.4% net profit margin.
Disney+ turned its first profit in the first three months of 2024. Operating income was $47 million (compared with a loss of $587 million a year ago) on revenue of $5.64 billion.