Taylor Swift garante estatuto bilionário infographic
A infografia mostra a fortuna pessoal de Taylor Swift.
GN45025PT

NEGÓCIOS

Digressão Eras faz de Taylor Swift bilionária

By Ninian Carter

November 1, 2023 - Talento, trabalho duro, bom marketing e a sua espantosamente bem sucedida Eras Tour ajudaram a impelir Taylor Swift para um pequeno grupo de artistas bilionários.

Pop-country star Taylor Swift’s Eras world tour has shattered ticket sale records, generating income comparable to the gross domestic product of a small country and catapulting the singer’s net worth past $1 billion – one of the few entertainers to reach the milestone based on music and performance earnings alone.

To all intents and purposes, Swift is now a multinational conglomerate, the fortunes of which are fuelled by her prolific songwriting and canny negotiations around streaming rights.

Swift’s shrewd decision to re-record her first six albums, after she was outraged when the original master rights were sold to a private equity firm, has given her control over them once again, while simultaneously diluting the value of the originals, and triggering “Swifties” (hardcore fans) to buy them all again.

The singer’s 2023 53-date U.S. tour has added $4.3 billion to the country’s GDP, according to Bloomberg, which also calculates her personal fortune to be $1.1 billion – taking into account the estimated value of her music catalogue and five homes, and earnings from streaming deals, music sales, concert tickets and merchandise.

The Eras Tour, with tickets costing an average of $254, is set to move to Latin America, before touring the Asia-Pacific region and Europe in 2024.

Sources
PUBLISHED: 01/11/2023; STORY: Graphic News; PICTURES: Getty Images
Advertisement