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Fim da partilha de senha da Netflix infographic
A infografia mostra o aumento de subscrições da Netflix.
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NEGÓCIOS

Fim da partilha de senha da Netflix alimenta novas subscrições

By Ninian Carter

June 13, 2023 - Em maio, a Netflix começou a impedir a partilha de senha nos EUA, e a decisão parece valer a pena já as subscrições dispararam.

Streaming giant Netflix has put an end to multi-household password sharing in the United States, triggering a large increase in subscribers.

According to the latest data available to subscription economy monitors Antenna, average daily sign-ups to Netflix reached an average of 73,000 after it announced a crackdown on password sharing beginning May 23, 2023 – an increase of 102% on the previous 60-day average.

In fact, from May 26-27, Netflix saw nearly 100,000 daily sign-ups – among the four single largest days of U.S. user acquisition in the four and a half years that Antenna has been measuring the streaming service.

Netflix also saw around a 25% increase in subscription cancelations following the policy change, but those numbers were outweighed by sign-ups.

People who used accounts belonging to friends and family in other households now need to pay for their own accounts, with Netflix offering a method to transfer a profile from one account to another.

New subscribers can take their full Netflix library from a shared account to their own individual account, or become a paying extra member on someone else’s account.

Sources
PUBLISHED: 13/06/2023; STORY: Graphic News
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