Como a Apple pode conseguir óculos de RV mais baratos
June 12, 2023 -
Ao preço de $3.500, os óculos de realidade mista Vision Pro são sete
vezes mais caros que os seus rivais mais próximos, os Meta Quest. Mas a Apple tem planos para conseguir mais barato.
Apple’s new Vision Pro mixed reality headset, capable of displaying virtual reality and augmented reality, will retail for an eye-watering $3,500 – apparently very close to the cost of building it.
At this price point, seven times the cost of Meta’s upcoming Quest 3 headset, the Vision Pro is simply too expensive to have a successful future.
Which is why Apple is already working on a cheaper headset design that will sell more units.
The Vision Pro name itself suggests a non-pro version will be coming to market, in rather the same way that iPhone models are marketed today.
In order to build a cheaper headset, Apple will need to cheapen or remove several components – the priciest being its camera and sensor array, its dual Apple silicon chips and the twin 4K micro-OLED virtual reality displays.
A non-pro model could use lower quality screens, an iPhone-grade chip and fewer cameras – for a lesser performance.
It could also design a cheaper headband, remove the speakers (requiring users to wear AirPods), create a manual eye adjustment mechanism and remove the 3D camera.
Add to this a more refined assembly process using a cheaper frame, and economies of scale, and Apple could likely shave hundreds dollars off the price.
Apple plans to release a cheaper model at the end of 2025, along with a second-generation Vision Pro with a faster processor.