Subscrição anual do Amazon Prime aumenta até 43%
July 26, 2022 - Alegando a inflação e maiores custos de exploração, a Amazon eleva o preço da subscrição do serviço Prime até 43 por cento ao ano.
Come September, Amazon will raise the price of its Prime subscription service across Europe by up to 43 percent a year.
France will bear the highest annual increase of 43%, to €69.90, whereas Spain and Italy will have their fees hiked by 39% (to €49.90). Germany’s will go up by 30% (to €89.90) and the UK will see the smallest raise of 20% (to £95) – although, when converted to euros, the new cost of Prime in the UK will 61% higher than its nearest neighbour, France.
The fee increases arrive just months after the price of Prime in the U.S. rose to $139 per year, up 14% from the previous $119 annual fee – an act that led to growth stagnation as customers struggled with high petrol prices and inflation.
The Amazon announcement, which blames price increases on increased inflation and operating costs, comes just days before it posts its Q2 earnings results.