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 McDonald’s reformulado na Rússia infographic
A infografia mostra os detalhes dos novos McDonald’s reformulados na Rússia.


Antigos restaurantes McDonald’s reabrem na Rússia

June 13, 2022 - Os restaurantes McDonald’s abriram as portas em Moscovo com um novo proprietário russo e um novo nome, “Vkusno & tochka” – “Saboroso e mais nada” – inaugurando uma nova era da comida rápida russa.

The famous Golden Arches have been taken down and replaced with a new logo, resembling a letter “M”, comprising two fries and a hamburger patty against a green background, according to Reuters.

Initially 15 rebranded restaurants will open in and around the capital and another 200 restaurants by end-June and all 850 by the end of summer, executives said on Sunday.

Up to 7 billion roubles ($126 million) will be invested this year in the business, which employs more than 50,000 people, Reuters said.

PUBLISHED: 13/06/2022; STORY: Graphic News