Receita de publicidade da Alphabet em alta no 4ºT 2020
February 3, 2021 - A Alphabet, empresa mãe da Google, indicou que o seu lucro trimestral disparou mais de 40 por cento para $15.200 milhões no final de 2020, impelido por forte publicidade digital durante a época de compras de Natal.
Fourth-quarter results showed $22.30 in per-share earnings on total revenue of $56.9 billion, marking 45.3 per cent and 23.5 per cent growth, respectively.
“Our strong fourth quarter performance, with revenues of $56.9 billion, was driven by Search and YouTube, as consumer and business activity recovered from earlier in the year,” said Google and Alphabet CFO Ruth Porat in the company’s earnings report.
Google Services revenue, which makes up most of Alphabet’s revenue, grew 22.4% to $52.87 billion during Q4. Services included digital advertising revenue of $46.2 billion. YouTube contributed $6.89 billion to Google Services ad revenue stream.
Google Cloud revenue rose 46.6% to $3.83 billion, and Alphabet’s “Other Bets” revenue ticked up 14 per cent to $192 million. Google Cloud operating losses increased to $1.24 billion, while Other Bets losses stood at $1.14 billion. Analysts keenly awaited this new metric -- this was the first time Google has broken out Cloud into its reporting segment -- and some were expecting an operating profit.