© GRAPHIC NEWS

A infografia mostra exemplos do domínio de Kim Jong-un das tácticas descritas no livro de Donald Trump, "A Arte da Negociação".
GN37735PT

COREIA DO NORTE

Kim aprende no livro de Trump

May 10, 2018 - Em 2017, deram a Kim Jong-un da Coreia do Norte um exemplar do livro
de Donald Trump, A Arte da Negociação, publicado em 1987, em que Trump descreve as tácticas a seguir durante negociações.

Now, Trump is President of the United States of America, and he is about to attend a summit meeting with Kim in Singapore, according to South Korea’s Chosun Ilbo newspaper. Here are Trump’s tactics, accompanied by quotes from his book, The Art of the Deal.

** Think big: “I like thinking big. If you’re going to be thinking anyway, you might as well think big.”

** Protect the downside, and the upside will take care of itself: “I always go into the deal anticipating the worst. If you plan for the worst -- if you can live with the worst -- the good will always take care of itself.”

** Maximize the options: “I never get too attached to one deal or one approach -- I keep a lot of balls in the air.”

** Know your market: “I like to think that I have that instinct. That’s why I don't hire a lot of number-crunchers, and I don't trust fancy marketing surveys.”

** Use your leverage: “The worst thing you can possibly do in a deal is seem desperate to make it.”

** Enhance your location: “Perhaps the most misunderstood concept in all of real estate is that the key to success is location, location, location... what you need is the best deal.”

** Get the word out: “One thing I've learned about the press is that they're always hungry for a good story, and the more sensational, the better.”

** Fight back: “When people treat me badly or unfairly or try to take advantage of me, my general attitude, all my life, has been to fight back very hard.”

** Deliver the goods: “You can’t con people, at least not for long. If you don't deliver the goods, people will eventually catch on.”

** Contain the costs: “I believe in spending what you have to. But I also believe in not spending more than you should.”

** Have fun: “Money was never a big motivation for me, except as a way to keep score. The real excitement is playing the game.”

Sources
PUBLISHED: 10/05/2018; STORY: Graphic News
Advertisement