iPhone zakt in ondanks opleving markt infographic
Graphic charts smartphone manufacturer Q1 2024 sales.
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Verkoop iPhone zakt ondanks oplevende smartphonemarkt

By Ninian Carter

April 15, 2024 - Flagging sales in China saw Apple iPhone shipments tumble 10% in the first quarter of 2024 – a worse than expected decline given a rebound in the industry overall.

Overall, smartphone sales grew 8% in Q1 2024 – the market’s best performance in years. However, Apple’s iPhone slumped 10% in the same period, triggered by poorer than expected sales in China.

Apple shipped 50.1m units, a slump on 9.6% compared to the same period last year. Samsung fell too, although a more modest 0.7%.

The biggest winners were Xiaomi, sales up 33.8%, and budget-focused Transsion which saw its sales boom by an unprecedented 84.9%.

The changes in market performance reflect China’s ban on foreign devices being permitted in the workplace, and the rise of home-grown, cheaper smartphone alternatives.

Market tracker IDC believes that as the industry recovers from the Covid years, which saw manufacturers grappling with a surfeit of unsold devices, Android devices will grow much faster than any made by Apple.

Sources
PUBLISHED: 15/04/2024; STORY: Graphic News
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