SPORT
Inlkomsten vrouwensporten komen boven $1miljard
November 29, 2023 - Elite women’s sports are predicted to generate global revenues above $1bn for the first time in 2024, after a year of sustained growth including the FIFA Women’s World Cup.
Deloitte base predictions on the three main categories of revenue: Matchday, broadcast and commercial.
In 2024, commercial revenue, including sponsorships, partnerships and merchandising, takes the largest share of total revenue in (55%), followed by broadcast (27%), and matchday (18%).
The most valuable women’s sports are projected to be soccer and basketball, while the largest geographical markets in 2024 are forecast to be North America and Europe.