Het door Netflix afschaffen van het delen van wachtwoorden zorgt voor een stijging van het aantal abonnees
June 13, 2023 - In May, Netflix began a clampdown on password sharing in the U.S., with the decision seemingly paying off as subscriber sign-ups soar.
Streaming giant Netflix has put an end to multi-household password sharing in the United States, triggering a large increase in subscribers.
According to the latest data available to subscription economy monitors Antenna, average daily sign-ups to Netflix reached an average of 73,000 after it announced a crackdown on password sharing beginning May 23, 2023 – an increase of 102% on the previous 60-day average.
In fact, from May 26-27, Netflix saw nearly 100,000 daily sign-ups – among the four single largest days of U.S. user acquisition in the four and a half years that Antenna has been measuring the streaming service.
Netflix also saw around a 25% increase in subscription cancelations following the policy change, but those numbers were outweighed by sign-ups.
People who used accounts belonging to friends and family in other households now need to pay for their own accounts, with Netflix offering a method to transfer a profile from one account to another.
New subscribers can take their full Netflix library from a shared account to their own individual account, or become a paying extra member on someone else’s account.