BUSINESS
Snap verliest voor het eerst gebruikers
August 8, 2018 -
De actieve gebruikersgroep van Snapchat kromp in het tweede kwartaal van 2018 met drie miljoen, de eerste neergang van gebruikers.
In dezelfde periode steeg de gemiddelde opbrengst per gebruiker naar $1,40, vergeleken met Facebooks $8,99 per gebruiker.
An unpopular redesign of the Snapchat app has likely contributed to the recent downturn. In February reality TV star Kylie Jenner tweeted her disapproval of the redesign, which knocked $1.3bn off parent company Snap’s market value.
Snapchat is described as “a multimedia messaging app” for pictures and messages that are only available for a short time before they become inaccessible.
As of February 2018, Snapchat had 187 million daily active users, compared with Twitter’s 335 million monthly active users.
- Why Snapchat is shrinking (Recode)
- How Snapchats IPO became one of Wall Streets biggest flops (Fortune)
- Heres why Snapchat users are so upset about its recent redesign (CNBC)
- Snapchat stock loses $1.3 billion after Kylie Jenner tweet (CNN)
- Snapchat loses £650m after Rihanna condemns firm for allowing ad shaming domestic violence victims (The Independent)