NEGOCIOS
Grandes éxitos ayudan a revertir el descenso de suscriptores de Netflix
October 19, 2022 - Netflix ha detenido su fuga de clientes – después de perder más de un millón de suscriptores en el primer semestre del año – logrando 2,4 millones de nuevos registros en el 3º trimestre de 2022.
Netflix shares jumped more than 10% in after-hours trading following news it has added 2.42 million new subscribers in the period from July to September – reversing a loss of 970,000 customers in the previous quarter.
It puts the losses it suffered earlier in the year down to raising prices in key markets. However, hits such as Stranger Things 4, Monster: The Jeffrey Dahmer Story, and The Gray Man have seen millions of households sign-up.
Netflix says it now accounts for 8.2% of all video viewing in the UK, and 7.6% of TV viewing in the US – considerably more viewers than Amazon or Disney+ have in each territory.
The company expects to continue to add subscribers in coming months and is launching a new lower priced ad-supported plan in 12 countries in November.