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 Cambian imagen de McDonald’s en Rusia infographic
El gráfico muesta detalles de los restaurantes anteriormente de McDonald's a los que se ha dado nuevo nombre e imagen.
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NEGOCIOS

Abren en Rusia restaurantes que fueron de McDonalds con nueva imagen

June 13, 2022 - Restairantes McDonald’s bajo nueva propiedad rusa abren sus puertas en Moscú con un nuevo nombre imagen, “Vkusno & tochka” – “Sabroso y eso es todo” – iniciando una era de la comida rápida en Rusia

The famous Golden Arches have been taken down and replaced with a new logo, resembling a letter “M”, comprising two fries and a hamburger patty against a green background, according to Reuters.

Initially 15 rebranded restaurants will open in and around the capital and another 200 restaurants by end-June and all 850 by the end of summer, executives said on Sunday.

Up to 7 billion roubles ($126 million) will be invested this year in the business, which employs more than 50,000 people, Reuters said.

Sources
PUBLISHED: 13/06/2022; STORY: Graphic News
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