Auge de publicidad de Google impulsa utilidades de Alphabet
April 28, 2021 - Alphabet, la empresa matriz de Google, reportó el trimestre más rentable de su historia entre enero y marzo de 2021, impulsado por la sólida demanda de publicidad en línea, los juegos caseros y el contenido de video de You Tube.
The blowout quarter saw gross revenue surging to $55.3 billion, up 34 per cent from $41.2 billion in the same period last year. Net profit rocketed 162 per cent to $17.9bn ($26.29 per share) from Q1 2020.
Google’s ad business -- the world market leader -- generated $44.68 billion, accounting for 81 per cent of Alphabet’s first-quarter revenue.
YouTube ad revenue rose 49 per cent to $6 billion as people were looking to relieve pandemic boredom by watching videos online.
The company’s Google Cloud unit -- a distant third-place cloud services provider behind Amazon and Microsoft -- added $4 billion of revenue, up 45.7 per cent. Although the division continues to be lossmaking, the losses narrowed to $974m from $1.73bn a year ago.
Alphabet’s Other Bets, which includes its driverless car business Waymo, life sciences researcher Verily and its “moonshot factory” X, generated $198 million. However, the division lost $1.15 billion.
By region, Alphabet’s revenues soared 32 per cent in Asia-Pacific, 23 per cent in the U.S., 22 per cent in Europe, the Middle East and Africa and 14% in other Americas.