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El gráfico compara las ventas de relojes suizos con smartwatches de Apple.
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TECNOLOGÍA

Titán tecnológico vence a la industria relojera suiza en su propio terreno

By Ninian Carter

September 18, 2020 - Desde que Apple lanzó su primer smartwatch en 2015, le tomó solo cuatro años para vender más relojes que los relojeros tradicionales suizos.

Five years after Apple sold its first "Watch" smartwatch in April 2015, the device's popularity has soared to threatening levels traditional watchmakers never thought possible.

According to analyst estimates (based on industry reports and Apple’s financials), the U.S. tech titan shipped 30.7 million watches in 2019 – single-handedly outselling the entire Swiss watch industry, which is thought to have shipped 21.1 million watches last year.

Younger buyers are increasingly leaning towards smartwatches which fit their connected lifestyles, whereas analogue watches made by companies like Swatch and Tissot, remain popular with older consumers.

Sources
PUBLISHED: 18/09/2020; STORY: Graphic News; PICTURES: Apple
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