Netflix tantea el terreno del imperio multimedia
July 4, 2019 - Netflix está lanzando al mercado un montón de productos licenciados para coincidir con el lanzamiento de la Sesión 3 de su exitoso programa de streaming televisivo “Stranger Things”. La medida se considera un intento de ingresar al mundo más amplio de la mercadotecnia – dominio de gigantes de la industria como Disney.
Building a media empire by expanding its intellectual properties is one way Netflix is preparing to face increasing competition.
The streaming service is bracing for new rivals players, like Disney+ and Apple TV+, due to debut later this year.
“Stranger Things” debuted in 2016 and immediately became a phenomenon, triggering Netflix to take its first tentative steps into consumer products by licensing the rights to BonusXP, who made a video game for iOS and Android devices.
Now for Season 3, two new games are on their way, as well as clothes, toys and food tie-ins.
Finding new ways to retain and grow subscription-paying viewers by capitalising on popular shows is becoming a vital way to cling on to the company’s dominance – especially important as Disney withdraws its Marvel and Lucasfilm content from Netflix, to air on its own upcoming streaming service.