COREA DEL NORTE
Kim usa el manual de estrategias de Trump
May 10, 2018 - En 2017, Kim Jong-un de Corea del Norte recibió ua copia del libro publicado por Donald Trump en 1987, El arte de negociar, en que el ahora presidente de Estados Unidos expone tácticas ganadoras a seguir durante las negociaciones.
Now, Trump is President of the United States of America, and he is about to attend a summit meeting with Kim in Singapore, according to South Korea’s Chosun Ilbo newspaper. Here are Trump’s tactics, accompanied by quotes from his book, The Art of the Deal.
** Think big: “I like thinking big. If you’re going to be thinking anyway, you might as well think big.”
** Protect the downside, and the upside will take care of itself: “I always go into the deal anticipating the worst. If you plan for the worst -- if you can live with the worst -- the good will always take care of itself.”
** Maximize the options: “I never get too attached to one deal or one approach -- I keep a lot of balls in the air.”
** Know your market: “I like to think that I have that instinct. That’s why I don't hire a lot of number-crunchers, and I don't trust fancy marketing surveys.”
** Use your leverage: “The worst thing you can possibly do in a deal is seem desperate to make it.”
** Enhance your location: “Perhaps the most misunderstood concept in all of real estate is that the key to success is location, location, location... what you need is the best deal.”
** Get the word out: “One thing I've learned about the press is that they're always hungry for a good story, and the more sensational, the better.”
** Fight back: “When people treat me badly or unfairly or try to take advantage of me, my general attitude, all my life, has been to fight back very hard.”
** Deliver the goods: “You can’t con people, at least not for long. If you don't deliver the goods, people will eventually catch on.”
** Contain the costs: “I believe in spending what you have to. But I also believe in not spending more than you should.”
** Have fun: “Money was never a big motivation for me, except as a way to keep score. The real excitement is playing the game.”