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 Women’s sports to generate $1bn in 2024 infographic
Graphic shows women’s elite sports revenue 2022-24, with breakdown of predicted 2024 sports revenue.


Women’s sports revenue to top $1bn

By Chris Dinsdale

November 29, 2023 - Elite women’s sports are predicted to generate global revenues above $1bn for the first time in 2024, after a year of sustained growth including the FIFA Women’s World Cup.

Deloitte base predictions on the three main categories of revenue: Matchday, broadcast and commercial.

In 2024, commercial revenue, including sponsorships, partnerships and merchandising, takes the largest share of total revenue in (55%), followed by broadcast (27%), and matchday (18%).

The most valuable women’s sports are projected to be soccer and basketball, while the largest geographical markets in 2024 are forecast to be North America and Europe.

PUBLISHED: 29/11/2023; STORY: Graphic News