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 Threads passes 100 million users infographic
Graphic charts Threads meteoric rise to 100 million users.
GN44528EN

SOCIAL MEDIA

Uptake of Meta’s Threads app blazes past 100 million users

By Ninian Carter

July 11, 2023 - Meta’s new social networking app, Threads, has surged past 100 million users in a record-breaking five days, with the company now looking to add new features.

Meta’s new Threads app blazed past 100 million users in only five days – breaking the record set in February when ChatGPT took two months to reach the same milestone.

Now Mark Zuckerberg and his team at Instagram are looking to add new features to Threads, including:
• Alternative home feed of only posts from the people each individual follows.
• Ability to edit posts.
• Translation into different languages.
• Search functionality.
• Method to make it easier to switch between different Threads accounts.
• Online desktop interface for computers.

Meanwhile, Twitter owner Elon Musk, who is witnessing plummeting traffic on his platform due to a spate of unpopular changes he made, has resorted to legal threats against Meta and even adolescent name-calling.

Sources
PUBLISHED: 11/07/2023; STORY: Graphic News
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