Jul 6: Twitter rival ‘Threads’ set to launch
July 4, 2023 - Meta has launched a new app to rival Twitter. Dubbed a “Twitter killer”, “Threads” comes as many Twitter users leave the service following unpopular changes by owner Elon Musk.
Facebook owner Meta has launched a new app to rival struggling social media platform, Twitter.
The app, called “Threads” is linked to Instagram, allowing users to keep their Instagram username to log-in. Some techies are referring to the new app as a “Twitter killer”.
Screenshots show an interface that looks similar to Twitter’s, with Meta describing Threads as a “text based conversation app”.
Twitter has been slashing jobs as its advertising revenue plummets following a range of unpopular changes to Twitter made by billionaire Elon Musk, such as throwing out content moderation rules.
On July 1, Musk restricted the number of tweets people could see, garnering even more ire from users.
Meta’s new app is a free service with no restrictions on how many posts a user can see.