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 Google enters foldable phone market (1) infographic
Graphic charts growth in the foldable smartphone sector.


Google “Pixel Fold” highlights lack of iPhone foldable

By Ninian Carter

May 11, 2023 - With the launch of the Google “Pixel Fold” smartphone, every major brand running the Android operating system now has a foldable device option available to consumers.

Google has joined the throng of foldable smartphones by launching the “Pixel Fold” – a sleek $1,800 premium product that looks set to give Samsung a run for its money.

As demand for foldable devices rapidly grows, likely to become the fastest-growing area in an otherwise shrinking smartphone market dominated by Samsung (79% market share), it begs the question: Where is the iPhone foldable?

Apple is believed to have been working on foldable screen technology for a few years but appears to be in no hurry to bring a product to market.

This is nothing new for Apple, which often takes its time and then enters an established sector with a better product than its rivals.

But the clock is ticking, and analysts believe Apple needs to bring a foldable iPhone to market by 2025 or risk missing out on a lucrative market worth tens of billions of dollars.

PUBLISHED: 11/05/2023; STORY: Graphic News