TECH
Google “Pixel Fold” highlights lack of iPhone foldable
May 11, 2023 - With the launch of the Google “Pixel Fold” smartphone, every major brand running the Android operating system now has a foldable device option available to consumers.
Google has joined the throng of foldable smartphones by launching the “Pixel Fold” – a sleek $1,800 premium product that looks set to give Samsung a run for its money.
As demand for foldable devices rapidly grows, likely to become the fastest-growing area in an otherwise shrinking smartphone market dominated by Samsung (79% market share), it begs the question: Where is the iPhone foldable?
Apple is believed to have been working on foldable screen technology for a few years but appears to be in no hurry to bring a product to market.
This is nothing new for Apple, which often takes its time and then enters an established sector with a better product than its rivals.
But the clock is ticking, and analysts believe Apple needs to bring a foldable iPhone to market by 2025 or risk missing out on a lucrative market worth tens of billions of dollars.