iPhone 13 aims to regain ground in global smartphone market
September 17, 2021 - With preorders newly opened for the iPhone 13, Apple is looking to bolster production after recent Covid-19 manufacturing woes in Southeast Asia saw it slip to fourth place in the global smartphone market.
Apple's share of the global smartphone market dropped to 13.7% in the second quarter of 2021, although Q2 is historically the slowest quarter for iPhone sales as customers wait for new models – in this case the iPhone 13, which is expected to bounce Apple back into second place in Q3 2021.
Tight supply of certain components due to complications resulting from Covid-19 in India, Vietnam, and other Southeast Asian countries, remains Apple’s primary production-related challenge as it readies to ship its latest handsets around the world.
Despite these issues, market analysts at TrendForce believe iPhone production is unlikely to be adversely affected, with total iPhone production in 2021 estimated to reach 230 million units, up from 199 million units last year.
Preorders for the iPhone 13 began on September 17, with prices ranging from $699 for the low-end iPhone 13 mini, to an eye-watering $1,599 for the top of the line iPhone 13 Pro Max.