Faux meat moves beyond burgers
February 16, 2021 - Israeli start-up Redefine Meat is planning to launch its plant-based 3D-printed steak substitutes globally this year. Industrial-scale printers will produce around 100kg of Alt-Steak per hour.
Redefine Meat has raised $29 million (€23.9 million) in a funding round led by Happiness Capital and Hanaco Ventures to build a large-scale pilot factory, Reuters reported on Tuesday (February 16).
The Alt-Steak recreates the muscle structure of beef. The fake steak is high in protein and -- and being plant-based, made out of soy and pea proteins, coconut fat and sunflower oil -- has no cholesterol.
Chief Executive Officer Eshchar Ben-Shitrit said. “We want to change the belief that delicious meat can only come from animals. We have all the building blocks in place to make this a reality.”
“Our meat today versus some other cuts of meat are the same,” Ben-Shitrit said in an interview with Bloomberg News. “You cannot distinguish.”
Redefine Meat teamed up with Israeli meat distributor Best Meister last month for distribution to restaurants and butchers in Israel. It plans to enter Europe, starting with Germany and Switzerland, in the coming months, followed by Asia and North America later this year.
According to data firm Allied Market Research, the global meat substitute market could reach $8.1 billion by 2026. The funding is “a major step toward becoming the world’s biggest alternative meat company by 2030,” Ben-Shitrit said.
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