“Wonder Woman 1984” delivers biggest streaming premiere
February 1, 2021 - The long-delayed movie Wonder Woman 1984 had the biggest ever U.S. streaming premiere, racking up over 2.25 billion minutes viewed in three days, according to ratings service Nielsen.
HBO Max’s premiere of “Wonder Woman 1984” during the week of Christmas 2020, pulled in significantly more viewing time than any other streaming title for the period, according to market measurement firm, Nielsen.
The D.C. comics superhero sequel was the most viewed on its top ten streaming ranking for December 21-27, 2020, amassing almost 2.3 billion minutes viewed among U.S. viewers – around 35% more than nearest rival, Pixar’s “Soul”.
The Nielsen data suggests “Wonder Woman 1984” was viewed on average 14.9 million times, given the movie’s 151-minute runtime.
Originally set for release on December 13, 2019, the movie was bumped half-a-dozen times for production and business reasons, as well as because of the Covid-19 global pandemic.
With a production budget of around $200 million, Warner Bros eventually grew tired of it never materialising and opted to try and recoup its money via a digital home premiere instead.
AT&T, who own Warner Bros and HBO, say the movie helped the HBO Max streaming service double activations in Q4, to 17.2 million.
“Wonder Woman 1984” has since left the service, following plans laid out by the studio that will see all its movie output in 2021 released in cinemas and on HBO Max simultaneously (the latter only for 31 days, before moving onto other streaming services) – much to the consternation of struggling cinema chains.
WarnerMedia is hoping a regular supply of new blockbusters will continue HBO Max’s subscriber momentum. The next in line is Zack Snyder’s all-new, once mythical, director’s cut of 2017’s “Justice League” which will premiere on HBO Max on March 18.
Currently, Nielsen's subscription video on-demand ratings (launched in 2017) measures data from Netflix, Amazon Prime Video, Hulu and Disney+. HBO Max is not normally included – this announcement is seen as “a one-time view”.
- ‘Wonder Woman 1984’ Makes huge streaming debut, Nielsen says (The Hollywood Reporter)
- ‘Wonder Woman 1984’ on HBO Max blew away everything else Christmas Week, Nielsen Now Says (Variety)
- HBO Max activations double to 17.2 million in fourth quarter (CNBC)
- Wonder Woman 1984 (IMDb)
- Wonder Woman 1984 (Wikipedia)
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