Apple’s rapid ascent into music streaming
March 14, 2018 - Apple is gaining subscribers to its music streaming service at the rate of 400,000 a week, as it continues to try and usurp market leader Spotify.
Eddy Cue, boss of Apple’s services, revealed at the SXSW Media festival in Austin, Texas, March 9-18, that Apple Music now has 38 million paying subscribers worldwide, of which 8 million are currently taking advantage of Apple Music’s free-month trial period.
AppleMusic also benefits from being preinstalled on millions of iPhones, iPads, Apple Watches and Apple TV (also available to download for PC and Android)
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