X/Twitter Kurs sinkt infographic
Graphic zeigt den Wertverlust von X/Twitter seit 2021.
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BUSINESS

Investmentfonds senkt X/Twitter Anteil um 72%

By Ninian Carter

January 4, 2024 - Fidelity Investments, die einen $19 Millionen Anteil an X (früher Twitter), halten, haben ihre Investition um 71,5% abgewertet, nachdem es durch Probleme zu einem scharfen Rückgang der Werbeeinnahmen der Plattform gekommen ist.

Fidelity Investments mutual fund – which in October 2022 spent $19.2 million to buy a stake in X (formerly Twitter) – has devalued its investment by 71.5% from the original valuation of shares.

Challenges facing X include:

1) Billionaire owner Elon Musk’s decision to restore accounts of previously banned users, who are prone to hate speech, such as conspiracy theorist Alex Jones, former U.S. President Donald Trump, and far-right influencer Andrew Tate.

2) X needs to convince advertisers to return to the platform after big spenders including Apple, Comcast/NBCUniversal, Disney, Warner Bros. Discovery, IBM, and Paramount Global pulled out of the platform due to Musk’s erratic style of management.

3) In November 2023, at the DealBook Summit, Musk told boycotting X advertisers to “go f**k yourself” during an on-stage interview with the New York Times.

To mitigate the loss in advertising revenue, X is now looking to encourage small to medium sized businesses to spend money on the platform.

Sources
PUBLISHED: 04/01/2024; STORY: Graphic News; PICTURES: Getty Images
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