SPORT
Einnahmen im Frauen Sport erreichen über 1 Mrd in 2024
November 29, 2023 -
Elite Frauen Sport soll globalzum ersten Mal über $1Mrd in 2024 erreichen, nach einem Jahr mit anhaltendem Wachstum, inklusive
FIFA Frauen Weltcup.
Deloitte base predictions on the three main categories of revenue: Matchday, broadcast and commercial.
In 2024, commercial revenue, including sponsorships, partnerships and merchandising, takes the largest share of total revenue in (55%), followed by broadcast (27%), and matchday (18%).
The most valuable women’s sports are projected to be soccer and basketball, while the largest geographical markets in 2024 are forecast to be North America and Europe.