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Netflix Passwort Mitbenutzung infographic
Graphic zeigt die Spitzen in den täglichen Anmeldungen für Netflix.
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BUSINESS

Netflix Passwort Mitbenutzung - hartes Durchgreifen bringt neue Kunden

By Ninian Carter

June 13, 2023 - Im Mai hat Netflix in US begonnen, gegen kostenlose Mitbenutzer von Passworten hart durchzugreifen. Diese Entscheidung bringt Erfolg, denn Anmeldungen für Netflix steigen rasant.

Streaming giant Netflix has put an end to multi-household password sharing in the United States, triggering a large increase in subscribers.

According to the latest data available to subscription economy monitors Antenna, average daily sign-ups to Netflix reached an average of 73,000 after it announced a crackdown on password sharing beginning May 23, 2023 – an increase of 102% on the previous 60-day average.

In fact, from May 26-27, Netflix saw nearly 100,000 daily sign-ups – among the four single largest days of U.S. user acquisition in the four and a half years that Antenna has been measuring the streaming service.

Netflix also saw around a 25% increase in subscription cancelations following the policy change, but those numbers were outweighed by sign-ups.

People who used accounts belonging to friends and family in other households now need to pay for their own accounts, with Netflix offering a method to transfer a profile from one account to another.

New subscribers can take their full Netflix library from a shared account to their own individual account, or become a paying extra member on someone else’s account.

Sources
PUBLISHED: 13/06/2023; STORY: Graphic News
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