Wird Silvester die Schaumwein Umsätze steigern?
December 24, 2021 -
Obwohl die Restriktionen der Pandemie die Silvester-Neujahr Feiern stark treffen, hofft die Schaumweinindustrie doch auf eine Rückkehr zu früheren Verkaufszahlen sobald Millionen Menschen das Jahr 2022 mit Schaumwein begrüßen.
In the wake of the pandemic, annual global sales fell by 16%, from a record €5.0 billion in 2019 to €4.2 billion in 2020. France exports more than half (53.6%) of total production.
In 2020, exports fell by 13.3% to €2.6 billion. However, the champagne industry group Union des Maisons de Champagne (UMC) believes its future is likely brighter than was feared in the early pandemic months.
Jean-Marie Barillere, president of the UMC, expects sales of 315 million bottles this year, representing a turnover of €5.5 billion.
“The pandemic has created new consumer habits,” Barillere said. “Everything related to entertaining at home is in high demand, including champagne.”
Strong exports, especially to English-speaking countries, are a significant factor for a bumper year, Barillere added.
The United Kingdom is the leading market for Champagne exports in volume; however, the United States takes first place in export value. In 2020, the U.S. imported over €501 million worth of champagne, while exports to the UK amounted to €338.23 million.
2021 saw a fall in supplies after severe spring frosts followed by summer rains wreaked havoc on French vineyards. The resulting harvest losses of as much as a third led to supply chain breakdowns. According to marketing research firm Nielsen, by November, champagne was showing out-of-stock levels, driving demand in French supermarkets. “It’s been huge and so unexpected,” Barillere said.