TECH
Tech Titan schlägt Schweizer Uhrenindustrie mit ihren eigenen Waffen
September 18, 2020 -
Seit Apple die erste Smartwatch in 2015 auf den Markt brachte, dauerte es nur vier Jahre dass Apple mehr Uhren als die traditionellen Schweizer Uhrenhersteller verkauft.
Five years after Apple sold its first "Watch" smartwatch in April 2015, the device's popularity has soared to threatening levels traditional watchmakers never thought possible.
According to analyst estimates (based on industry reports and Apple’s financials), the U.S. tech titan shipped 30.7 million watches in 2019 – single-handedly outselling the entire Swiss watch industry, which is thought to have shipped 21.1 million watches last year.
Younger buyers are increasingly leaning towards smartwatches which fit their connected lifestyles, whereas analogue watches made by companies like Swatch and Tissot, remain popular with older consumers.