WIRTSCHAFT
Snap verliert zum ersten Mal User
August 8, 2018 -
Snapchats aktive User Basis hat im zweiten Quartal 2018 drei Millionen User verloren, der erste massive Rückgang, der die Firma getroffen hat. Im gleichen Zeitraum stieg der durchschnittliche Umsatz pro Anwender auf $1,40, zum Vergleich waren es $8,99 bei Facebook.
An unpopular redesign of the Snapchat app has likely contributed to the recent downturn. In February reality TV star Kylie Jenner tweeted her disapproval of the redesign, which knocked $1.3bn off parent company Snap’s market value.
Snapchat is described as “a multimedia messaging app” for pictures and messages that are only available for a short time before they become inaccessible.
As of February 2018, Snapchat had 187 million daily active users, compared with Twitter’s 335 million monthly active users.
- Why Snapchat is shrinking (Recode)
- How Snapchats IPO became one of Wall Streets biggest flops (Fortune)
- Heres why Snapchat users are so upset about its recent redesign (CNBC)
- Snapchat stock loses $1.3 billion after Kylie Jenner tweet (CNN)
- Snapchat loses £650m after Rihanna condemns firm for allowing ad shaming domestic violence victims (The Independent)