Magic Leap’s expensive but magical AR graphics
August 15, 2018 -- The Magic Leap One, under development for years and often derided as fiction by naysayers tired of its non-appearance, has finally arrived.
Magic Leap, the multi-billion dollar augmented reality technology startup, has finally shipped its long-awaited headset – currently only available to a limited number of U.S. software developers.
After years of scathing reports that its rumoured technology was a billion dollar investment scam, the Magic Leap One has proven to be real, and although expensive at $2,295, is impressing developers with its lightweight visor and computing power. But equally it is drawing criticism for its price point and the feeling that this version is just a stepping stone to a finished product still some years away.
The firm’s founder, Rony Abovitz, says the company is looking to raise more financing, and is ready for a long-term battle with rivals Microsoft and Apple, which are developing their own AR headsets.
So far, the company has raised $2.3 billion from the likes of Google, Alibaba, Qualcomm and Warner Bros.
- Magic Leap explained: All we know about the AR headset (UploadVR)
- Magic Leap finally unveils augmented reality goggles, says it’s shipping next year (The Verge)
- Magic Leap is either brilliant or BS. It's ready to prove its AR gear is real (CNET)
- Magic Leap One Creator Edition (Magic Leap)
- Magic Leap open to raising more capital after AR headset launch (Financial Times)