METADATA INCLUDED WITHIN FILES -IPTC Content

From January 2011 graphics (>GN27310) have included the following information in the embedded IPTC Content metadata fields (FileInfo). Example IPTC Content
Headline = New dinosaur discovery
Description = January 13, 2011 -- A dinosaur which lived in the late Triassic period, about 230 million years ago, has been discovered in Argentina. Eodromaeus is an early ancestor of the theropods, which included Velociraptors and Tyrannosaurus rex. Graphic shows location of discovery at Ischigualasto, facts about Eodromaeus murphi and geological timeline.
Keywords = Science, Technology, dinosaur, late Triassic period, Eodromaeus murphi, theropods, Velociraptor, Tyrannosaurus rex, Argentina, Valley of the Moon, head, skull, (plus “Description”)
IPTC Subject Codes = 13000000
Description writer = Graphic News

KEYWORDS: This is a concatenation of data from a range of fields:

• Category or Collection: Each graphic is classified by one or more of the following seven categories: Current Affairs, Science, Sport, Motoring, Entertainment, On This Day, Flags, Logos & Maps.
  
• IPTC Subject Code descriptions: Each of the 17 main IPTC Subject code categories are described by words.
  
• Graphic elements: Words describing graphic elements that an artist might find useful to salvage for use in another graphic, including the word “map”. The world Clipart is only used where the drawn elements contained within a graphic can be downloaded separately.
  
• Lead artist: Name, or the name of the person who wrote the accompanying story.
  
• The description