أفاتار 2 يخيب التوقعات في افتتاحية عطلة نهاية الأسبوع
December 19, 2022 - فيلم أفاتار Avatar: The Way of Water لم يكن له التأثير الكبير في شباك التذاكر في عطلة نهاية الأسبوع الافتتاحية كما كان يتوقع الكثيرون.
Disney’s “Avatar: The Way of Water” pulled in $134 million in box office takings in the U.S. and Canada over the weekend, falling somewhat short of some estimates – the highly anticipated movie had been expected to earn between $145 million and $179 million, according to researchers.
Avatar 2 received an additional $301 million from international box office receipts, including $57 million from China – the latter lower than expected due to the Covid-19 situation there.
The results will be a disappointment for theatre owners that are still struggling to attract large audiences since the end of pandemic restrictions.
The production costs for Avatar 2 are said to be $350m-$400m, possibly making it hard for Disney to recoup its investment. Director James Cameron says it will have to be the third or fourth highest-grossing movie of all time to make a profit – indicating a need to earn more than $2 billion at the global box office.
Its opening weekend performance may also raise concerns about the overall franchise going forward – Cameron shot two sequels at once and hopes to realise as many as five Avatar movies in total. If Avatar 2 fails financially, it puts in doubt the chances of seeing Avatar 4 (2026) and Avatar 5 (2028).