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May 10, 2018 - In 2017, North Korea’s Kim Jong-un was given a copy of Donald Trump’s 1987 book, The Art of the Deal, in which Trump lays out winning tactics to stick to during negotiations.
Now, Trump is President of the United States of America, and he is about to attend a summit meeting with Kim in Singapore, according to South Korea’s Chosun Ilbo newspaper. Here are Trump’s tactics, accompanied by quotes from his book, The Art of the Deal.
** Think big: “I like thinking big. If you’re going to be thinking anyway, you might as well think big.”
** Protect the downside, and the upside will take care of itself: “I always go into the deal anticipating the worst. If you plan for the worst -- if you can live with the worst -- the good will always take care of itself.”
** Maximize the options: “I never get too attached to one deal or one approach -- I keep a lot of balls in the air.”
** Know your market: “I like to think that I have that instinct. That’s why I don't hire a lot of number-crunchers, and I don't trust fancy marketing surveys.”
** Use your leverage: “The worst thing you can possibly do in a deal is seem desperate to make it.”
** Enhance your location: “Perhaps the most misunderstood concept in all of real estate is that the key to success is location, location, location... what you need is the best deal.”
** Get the word out: “One thing I've learned about the press is that they're always hungry for a good story, and the more sensational, the better.”
** Fight back: “When people treat me badly or unfairly or try to take advantage of me, my general attitude, all my life, has been to fight back very hard.”
** Deliver the goods: “You can’t con people, at least not for long. If you don't deliver the goods, people will eventually catch on.”
** Contain the costs: “I believe in spending what you have to. But I also believe in not spending more than you should.”
** Have fun: “Money was never a big motivation for me, except as a way to keep score. The real excitement is playing the game.”