FAQ: Why do graphics need to be responsive?

Responsive graphics are needed for responsive websites - A responsive website is one whose design changes depending on the screen width. This enables the same content to be viewed on mobile phone or tablet, or computer. Responsive sites thus avoid the cost of having different editorial teams for the different platforms, and increase the search engine credibility (Google gives a higher rating to web sites that are mobile compatible).

On a responsive site, text can adjust to a different column width, and pictures can be scaled. This is no problem.

Graphics are not so easy. They become unreadable if scaled down. If enlarged the drawn visual elements may appear crude and can become harder to comprehend because of spread into the peripheral visual field. To avoid these problems, the design of the graphic itself needs to adjust according to the width of the screen on which it is viewed, i.e. to be responsive.

The challenge is to produce responsive graphics without compromising the visual appearance of the graphic, to do this to meet news deadlines and to be able to supply such graphics at a price media publishers can afford. For an agency like Graphic News responsives also need to be editable, modifiable, and easy to use.


FAQ: What do the terms responsive, fluid, adaptive mean?

Welcome to Graphic News

Please get in the habit of logging in when you arrive as some pages may soon be restricted. If you are new to Graphic News there is a Website Guide to help you find your way around.

November 24, 2017 — Ai2HTML screen graphics - The script has been updated to allow multiple screen graphics to be published on the same web page. Click here for instructions

November 24, 2017 — Training - mobile graphics- The GN AI2HTML method is very fast and easy. It allows designers with conventional design skills to produce responsive “mobile” friendly graphics to meet news deadlines. Contact helpdesk @ graphicnews.com if you would like to join our next training course.

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