FAQ: What is Graphic News’ fair price policy?

Graphic News has a fair price policy and adjusts rates to reflect usage and administrative costs. Prices are agreed with Graphic News depending on the circumstances to be fair and reasonable at all times.

  • The type and number of graphics used: Prices need to reflect production costs -- some graphics may cover whole tabloid pages or have extensive coding and live results feeds, whereas others can be as small as a logo or flag. To calculate prices, each graphic is given a Price Code depending on it’s type, with “1” being for a typical two column static news graphic, and, say, “0.2” for a logo. Prices are then adjusted so that archive graphics have a lower price than new topical graphics. Discounts then applied for packages or multi-buy’s (i.e. when more than one graphic are charged on one invoice).

  • The Administrative costs:
    • The cost of delivery needs to be taken into account (for example, whether graphics are selected and downloaded by the user themselves, or placed by Graphic News in a “drop box” for easy collection). Using embed code can be very convenient for a digital publishers, but it costs Graphic News to use a distributed world network with load sharing so the graphic loads rapidly regardless of the hit rates anywhere in the world.
    • The cost of invoicing and revenue collection is also material. Invoices for subscriptions at a fixed pre-agreed rate each month cost less to prepare than invoices dependent on a download report that may need to be adjusted manually for updates and if different formats of the same graphic have been downloaded. Some invoices may even need to be signed and sent by courier with a residency certificate, whethereas others can be paid by card over the phone. Online payments can also avoid witholding tax (a tax deducted at source for royalty payments but not for e-services), but may incur a local sales tax.

  • Which publication: For publishers using graphics for the first time, obtaining a graphic is somewhat different from buying a can of beans. The price of beans can vary in different countries, but once you have bought it you can cook it however you like. With a creative products like a graphic, the fee you pay usually depends on where they are going to be published. So a price to use in a national advertising campaign could be different from use in a small village newsletter. The price in a country with a low cost of living can also be lower than in a country where artists are paid more. Crediting and other factors can also be important.


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